Workouts Official
Workouts Official is a science-backed fitness transformation platform offering customized coaching plans for fat loss, lean gain, and overall wellness.
We wanted to rebrand the platform, optimize conversions, and increase user engagement by showcasing real client results and simplifying the onboarding process.
What Problem are we solving?
Low conversion rates due to generic messaging
Lack of trust in online fitness coaching
Difficulty in showcasing personalized plans and client success stories effectively
Sales
1st Month
Sales
2nd Month
Sales
3rd Month
Target
Audience
Age: 23–35
Location: India & Indian expats around the globe
Behavior
Pain Points
Success
Metrics
Conversion Rate
Target
Target
Under
₹150
Target
20 Creators
Research Goals & Methods
01
What did you want to learn from users?
02
What prevents them from joining online coaching
03
What features they value
in a fitness program
04
What success looks like to them
Interviews
Surveys
Direct Calls
1:1 Meetings
Others: WhatsApp chats, Progress reports
Number of Participants: 50+ clients interviewed (UGC + progress tracking)
Key Insights
Users want plans that feel personal, support that feels real, and results that feel worth paying for.
Empathy
Map
Marketing is an art and we’re artists
01
I’ve tried so many diets none of them worked for me
01
Social Media Marketing
Build your brand, engage your audience, and drive results.
02
This time I hope it’s different. I want a plan that fits me.
02
Marketing
Strategy
Target the right audience. Build trust. Drive results.
03
Frustrated and overwhelmed, yet still hopeful.
03
Data and
Analytics
Rack insights. Measure impact. Optimize decisions.
04
Scrolls fitness reels, saves transformations and motivation.
04
Search Engine
Optimization
Boost visibility. Rank higher. Get discovered.
Company
Insights
& Findings
Users Participated
User Data
Happy
In Progress
Happy Users
Progress within
8 - 12 months
Progress after
8 - 12 months
Women with PCOS prefer coaching with hormonal focus
Men are drawn to muscle gain and stamina increase
Additional Insights:
Users want weekly adjustments based on real-time progress
WhatsApp support builds a sense of accountability and trust
Information
Architecture
User Flow
How will the users navigate thorough our ads
Entry Point: Clicks Meta Ad
Lands on landing page
Reads real transformations
Clicks “Join Program”
Fills lead magnet form
Redirected to WhatsApp
Gets personalized pitch
Makes payment
Begins transformation journey
Tell us about your project—whether it’s a website, SEO, or marketing.
Quick response.
If you’re ready to create and collaborate, we’d love to hear from you.
Clear next steps.
After the consultation, we’ll provide you with a detailed plan and timeline.
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+91 89060 00090
Altamashkhan93@gmail.com